Hi, I'm Pohao Lee 👦🏻

I design intuitive, scalable digital experiences for complex systems through product thinking and strong visual craft.

Senior Product Designer ⭐ Experience across Apple, SaaS, & Healthcare

A New-York based designer graduated from Parsons MPS Communication Design.

Superscript storefront

Insurance Experience Redesign

Product Design

Helping patients understand, connect, and use insurance while shopping for healthcare.

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Superscript checkout

Healthcare Checkout Experience

Product Design

Redesigning how patients understand, trust, and pay for healthcare costs before treatment.

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Genie

e-Commerce product design from 0 to 1

Product Design

Built a shopping delegation platform from scratch, connecting shoppers with travelers to access unique foreign products.

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Snapask

Rebrand & design system revamp

Product Design
Brand Design

Led a rebrand and design system revamp to craft an engaging digital product experience tailored for Gen Z users.

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The Power of Asking

Ed-tech campaign website design

Web Design

Designed Snapask’s first brand campaign site end-to-end to inspire student engagement and promote the 1K Ask King Scholarship.

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MoBagel

B2B AI product reposition

Brand Design
Research

Rebranded a B2B analytics platform to facilitate communication between AI technology and enterprise clients.

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