Senior Product Designer

PO-Hao Lee

Lee Po Hao is a New York–based Strategic Product & Brand Designer with 9+ years of experience across healthcare, AI, Web3, e-commerce, and ed-tech, including work with  Apple. He specializes in transforming complex products into intuitive, scalable, and visually refined experiences by combining product strategy, systems thinking, and human-centered design.

Work Experience

Octorber 2024 - to date
Superscript

Senior product designer

  • Led product design across healthcare account, insurance, payment, and appointment experiences within a complex product ecosystem.
  • Partnered with PMs and engineers to simplify operational workflows into intuitive and scalable user experiences.
  • Contributed to design systems, reusable UI patterns, and AI-assisted workflows to improve product consistency and iteration speed.
November 2022 - December 2023
Gnosis Builders

Design Consultant (Freelancer)

  • Acted as the head of design, ensuring cohesive and seamless user experiences across various digital touchpoints, effectively enhancing user engagement and satisfaction.
  • Led UX research projects and internal design workshops, empowering business stakeholders to establish the company's vision, mission, and values.
  • Developed product and brand designs tailored for partner developers within the WEB 3 industry, enhancing successful product launches on Gnosis Chain.
June 2021 - July 2022
 Apple

Visual Designer (via Aquent),  App Store Editorial Design Team

  • Directed external artists and agencies to create digital art, enhancing user experience on the App Store and contributing to increased download rates and visibility for local app developers.
  • Ensured compliance with App Store policies and legibility of assets from APAC developers, fostering seamless communication between developers and Apple.
August 2020 - June 2021
MoBagel

Senior Brand Designer, Marketing and Product Team

  • Revamped design system, including UI, logos, color schemes, and typography, leading to an enhanced user experience and brand consistency across the product.
  • Conducted UX research projects and led internal workshops to formulate effective design solutions, resulting in improved user engagement and brand awareness.
  • Coordinated with Chief Executives to define comprehensive brand personas, encompassing vision, mission, values, and the brand personality.
March 2016 - June 2020
Snapask, Design Team

Brand Designer

  • Built product and brand systems for Snapask and its sub-brands, including design guidelines and a design library for 9 regions.

  • Designed visuals to ensure consistent user experience across digital touchpoints, including product UI , websites, social media, and campaign toolkits, employing impactful and user-centric design strategies.

Education

August 2023 - May 2024
PARSONS, The New School

MPS Communication Design, Digital Product Design Program (STEM)

Shih Chien University
Shih Chien University

Bachelor Degree of Fine Art, Communications Design Department,